A chart full of stats from my latest Columbia Business School research study on showrooming and mobile-assisted shoppers: Who are M-Shoppers? What Are They Seeking? What Are the 5 Types of M-Shoppers? Which Type of M-Shopper Are YOU?
Download the full study: http://j.mp/Mshoppers
I am delighted to release the results of a new global study on the impact of smartphones on shopper behavior in retail stores — “Showrooming and the Rise of the Mobile-Assisted Shopper.” (Download here.) (Bloomberg BusinessWeek is reporting our findings … Continue reading
I spoke today with Maria Bartiromo on CNBC’s “Closing Bell” about the new iPhones announced this afternoon. As I expected, Apple’s launch event offered a lot of nice, but underwhelming, new features. Slightly faster gameplay. Better camera flash. New colors. … Continue reading
I landed in Paris just as the NSA story was breaking, and Europeans were waking up to the extent of their American surveillance. Made for a lot of interest in my speech on big data and innovation to CEOs of … Continue reading
I had the pleasure of being interviewed for this week’s episode of the Unconventionals radio podcast, which focuses on Bre Pettis, founder of 3D printing company Makerbot. I’ve been a fan of Bre’s work for years, having featured him on … Continue reading
I was honored this year to join the board of the NY American Marketing Association, who’ve brought the marketing world the Effies (and other important awards and events). This year, we are re-launching the Marketing Hall of Fame. The award … Continue reading