New Book
The Network Is Your Customer:
Five Strategies to Thrive in a Digital Age
Category Archives: 3 CUSTOMIZE
The Future of the Social Web: Social Graphs vs. Interest Graphs
Social networks seemed poised to take over the Web. This year, Facebook reached 800 million users. LinkedIn went public in a blockbuster stock offering. Twitter produced a billion tweets per week. And Google launched its own social network, Google+, attracting … Continue reading
Book Launch! The Network Is Your Customer
Yesterday we celebrated the publication by Yale University Press of my new book, “The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age.” The New York book launch was presented by Columbia Business School’s Center on Global … Continue reading
Five Strategies for Business Growth in a World of Customer Networks
In a world awash in digital technologies, customers have changed. From our smartphones to our social networks, today’s digital tools link all of us in a web of constant interaction that is changing our relationships to each other, and to … Continue reading
3D Printing: Coming to a Niche Product Near You
One of the most exciting digital technologies that is starting to reinvent established business practices is 3D printing. A wave of new companies like Freedom of Creation and Bespoke Prosthetics are applying this technology to the custom manufacturing of everything … Continue reading
Four Questions for Google TV
Like many, I took a deep breath of excitement last week when I heard that Google is moving into the Web TV space with its new Google TV platform – planned to arrive in the fall, in partnership with Sony. … Continue reading
9 Themes from the BRITE '10 Conference
Our Center on Global Brand Leadership recently wrapped up this year's annual 2-day BRITE conference at Columbia Business School, with an amazing group of speakers and attendees. For those who weren't able to join us, I wanted to share nine … Continue reading
