New Book
The Network Is Your Customer:
Five Strategies to Thrive in a Digital Age
Category Archives: 4 CONNECT
The Rise of the Networked Organization
The rapid adoption of social media and mobile computing is transforming how businesses in every industry relate to their customers. From marketing, to brand management, to customer loyalty programs, business is adapting to the digital behaviors of customers and learning … Continue reading
(Webinar) New Rules for Business in the Social Media Age
With social media now occupying more time than any other online activity, the question for businesses is no longer, “should I be using social media to communicate?” but “how should I?” In my webinar “New Rules for Business in the … Continue reading
“No Customer Is Statistically Insignificant”
In my speech to this year’s Munich Marketing Symposium, I had a chance to share the story of my friend Dave Carroll, the Canadian singer-songwriter who became a social media legend. After an airline customer experience gone awry, Dave penned … Continue reading
The Future of the Social Web: Social Graphs vs. Interest Graphs
Social networks seemed poised to take over the Web. This year, Facebook reached 800 million users. LinkedIn went public in a blockbuster stock offering. Twitter produced a billion tweets per week. And Google launched its own social network, Google+, attracting … Continue reading
Is It Time to Shut Down Your Website?
As brands like Starbucks and Coca-Cola find vastly more user traffic coming to their Facebook pages than their corporate websites, some organizations are reconsidering the value of maintaining their own stand-alone website. Certainly, the benefits of corporate site (vs. a … Continue reading
Book Launch! The Network Is Your Customer
Yesterday we celebrated the publication by Yale University Press of my new book, “The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age.” The New York book launch was presented by Columbia Business School’s Center on Global … Continue reading
Five Strategies for Business Growth in a World of Customer Networks
In a world awash in digital technologies, customers have changed. From our smartphones to our social networks, today’s digital tools link all of us in a web of constant interaction that is changing our relationships to each other, and to … Continue reading
