New Book
The Network Is Your Customer:
Five Strategies to Thrive in a Digital Age
Category Archives: 5 COLLABORATE
The Rise of the Networked Organization
The rapid adoption of social media and mobile computing is transforming how businesses in every industry relate to their customers. From marketing, to brand management, to customer loyalty programs, business is adapting to the digital behaviors of customers and learning … Continue reading
Book Launch! The Network Is Your Customer
Yesterday we celebrated the publication by Yale University Press of my new book, “The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age.” The New York book launch was presented by Columbia Business School’s Center on Global … Continue reading
Five Strategies for Business Growth in a World of Customer Networks
In a world awash in digital technologies, customers have changed. From our smartphones to our social networks, today’s digital tools link all of us in a web of constant interaction that is changing our relationships to each other, and to … Continue reading
Why Gladwell Is Wrong on Social Media Activism
Can social media bring about social change? Taking a contrarian view, Malcolm Gladwell argues not, in his latest article for the New Yorker. In doing so, Gladwell makes a distinction between activism that involves significant risk to the life, livelihood, … Continue reading
Open vs. Closed Innovation: How Much Evil Is Just Right?
I had a great time running an executive program last week for Aalto University (formerly Helsinki School of Economics). One of our liveliest discussions was on the subject of open vs. closed models of innovation. We examined the contrasting approaches … Continue reading
Visualization: Where Do People Find Time for Wikipedia?
I’m enjoying Clay Shirky’s newest book, Cognitive Surplus, which examines how people are collaborating in digital networks to share commuting rides, raise money for charity, or organize political protests. (My next book looks, in part, at how businesses are tapping … Continue reading
[Video Mondays] The Power of Open Innovation
Today’s digital media allow customers and partners of all kinds to partner with companies, and with each other, in incredibly dynamic ways. These network collaborations may follow a number of different approaches. One approach that has garnered a lot of … Continue reading
