New Book
The Network Is Your Customer:
Five Strategies to Thrive in a Digital Age
Category Archives: Advertising
Visa CMO on Meeting the Challenge of Digital Media
In his speech to this spring’s BRITE ’11 conference, Visa’s Global Chief Marketing Officer Antonio Lucio explained how he has met the challenge of marketing in a world transformed by digital media. His first step? “Number one, we had to … Continue reading
What Location "Check In" Means for Brands (Part 1 of 2)
With the recent launch of Facebook Places to the network’s 500 million users, the geeky practice of “checking in” your location is poised to go from a fringe technology to the mainstream. The question many are asking is: what is … Continue reading
Lessons from Old Spice Guy for Big Consumer Brands
Last week, the ad world was abuzz over the shockingly smart Old Spice digital campaign by Wieden & Kennedy (the mad men who taught Nike to “just do it”). The brand’s series of 186 “video responses,” posted to its YouTube … Continue reading
Verizon Rebrands Itself for the Digital Age
I really like Verizon Wireless’ new brand positioning – which hones in on the importance of digital access to today’s customers. For years now, Verizon has been focused on the strength of their network – and have established that as … Continue reading
Four Questions for Google TV
Like many, I took a deep breath of excitement last week when I heard that Google is moving into the Web TV space with its new Google TV platform – planned to arrive in the fall, in partnership with Sony. … Continue reading
Favorite Links Feb 15 – April 15
TRENDS Social Media Not a Threat to E-Mail—But Texting Is http://bit.ly/cYWRGn Why Househusbands Are the Future http://nyti.ms/9suFiq Applicants to Tufts University Turn to YouTube http://nyti.ms/b1Kvmm INNOVATION With Billions of Words, Google Transforms Translation http://nyti.ms/98pWvn Books Now Outnumber Games in iPhone … Continue reading
