Category Archives: [Audio]

General Motors' High Risk Bet On Its Brand

Posted on September 17, 2009

You may have seen the recent advertisement by General Motors (that's our car company, fellow taxpayers). In it, GM's new CEO Ed Whitacre tells viewers that he was skeptical when he came on to run the company, but he's become … Continue reading →

Xbox Offers a New Niche for Advertisers

Posted on July 8, 2009

I recently spoke with Sally Herships, for an article on the radio program Marketplace heard yesterday on public radio stations, about a new advertising platform for the Xbox. Like me, it turned out that Sally has never purchased a television. … Continue reading →