New Book
The Network Is Your Customer:
Five Strategies to Thrive in a Digital Age
Category Archives: Behavior
12 Tech Trends for Marketers in 2012
It’s year-end forecast time. Following are the 12 technology trends that I think are critical for marketers to watch in 2012. These are the emerging customer behaviors, digital interfaces, social media, and marketing platforms that will transform the way customers … Continue reading
The Future of the Social Web: Social Graphs vs. Interest Graphs
Social networks seemed poised to take over the Web. This year, Facebook reached 800 million users. LinkedIn went public in a blockbuster stock offering. Twitter produced a billion tweets per week. And Google launched its own social network, Google+, attracting … Continue reading
Five Strategies for Business Growth in a World of Customer Networks
In a world awash in digital technologies, customers have changed. From our smartphones to our social networks, today’s digital tools link all of us in a web of constant interaction that is changing our relationships to each other, and to … Continue reading
Why Gladwell Is Wrong on Social Media Activism
Can social media bring about social change? Taking a contrarian view, Malcolm Gladwell argues not, in his latest article for the New Yorker. In doing so, Gladwell makes a distinction between activism that involves significant risk to the life, livelihood, … Continue reading
The [Woman] Is Your Customer
It’s long been a truism that marketers (and business in general) have overlooked the importance of women, both as individual customers, and as key influencers of family purchase decisions. That importance is continuing to grow, due to a number of … Continue reading
[Video] The "Post-Crisis" Consumer
Part of the “Video Mondays” series As job growth in the US is reported to have stalled, a host of commenters have weighed in recently on the prospects for the “new normal” among consumers. (Businessweek’s David Leonhard had one roundup … Continue reading
Who Is Acquiring Customers via Social Media Marketing?
As I get ready to teach a program in Singapore next week, I’ve done some digging for recent data on the use of social media in Asian markets. An excellent piece by Mikolaj Jan Piskorski and Tommy McCallin in the … Continue reading
