New Book
The Network Is Your Customer:
Five Strategies to Thrive in a Digital Age
Category Archives: Brands
New Study: Marketers Struggle with “Big Data” & Digital Tools
I am delighted to release the results of a major new study I’ve just completed on the changing practices of large corporations in: usage of “big data”, marketing measurement and ROI, and the integration of digital and traditional marketing. (Download here.) … Continue reading
12 Tech Trends for Marketers in 2012
It’s year-end forecast time. Following are the 12 technology trends that I think are critical for marketers to watch in 2012. These are the emerging customer behaviors, digital interfaces, social media, and marketing platforms that will transform the way customers … Continue reading
Visa CMO on Meeting the Challenge of Digital Media
In his speech to this spring’s BRITE ’11 conference, Visa’s Global Chief Marketing Officer Antonio Lucio explained how he has met the challenge of marketing in a world transformed by digital media. His first step? “Number one, we had to … Continue reading
2012 Dates for Digital Marketing Strategy Executive Programs
I am pleased to announce the dates of my 3-day executive program on “Digital Marketing Strategy,” which I will be teaching twice for Columbia Business School in 2012. The program is designed for senior marketing executives or agency leads responsible … Continue reading
Registration Is Now Open for BRITE ’12 Conference
I am thrilled to announce that registration is now open for the next iteration of the BRITE conference, which I founded four years ago at Columbia Business School. I hope you can join us for BRITE ’12 on March 5-6, … Continue reading
How Much Are Facebook Fans Really Worth?
As brands and businesses of all kinds invest time and money in attracting fans for their Facebook pages, a sinking question has begun to set in: Is there any ROI (return on investment) for building up your Facebook presence? Besides … Continue reading
Why Brands Need Personality to Thrive Online
For two years, President Barack Obama has inadvertently conducted a fascinating marketing experiment on how brands communicate in the digital realm. Since assuming office, he has regularly posted online videos to reach his constituents, but he has done so on … Continue reading
