New Book
The Network Is Your Customer:
Five Strategies to Thrive in a Digital Age
Category Archives: BRITE conference
New Study: Marketers Struggle with “Big Data” & Digital Tools
I am delighted to release the results of a major new study I’ve just completed on the changing practices of large corporations in: usage of “big data”, marketing measurement and ROI, and the integration of digital and traditional marketing. (Download here.) … Continue reading
Visa CMO on Meeting the Challenge of Digital Media
In his speech to this spring’s BRITE ’11 conference, Visa’s Global Chief Marketing Officer Antonio Lucio explained how he has met the challenge of marketing in a world transformed by digital media. His first step? “Number one, we had to … Continue reading
Registration Is Now Open for BRITE ’12 Conference
I am thrilled to announce that registration is now open for the next iteration of the BRITE conference, which I founded four years ago at Columbia Business School. I hope you can join us for BRITE ’12 on March 5-6, … Continue reading
“No Customer Is Statistically Insignificant”
In my speech to this year’s Munich Marketing Symposium, I had a chance to share the story of my friend Dave Carroll, the Canadian singer-songwriter who became a social media legend. After an airline customer experience gone awry, Dave penned … Continue reading
Announcing the BRITE ’11 Conference!
I am very excited to announce the upcoming BRITE ’11 conference, which I will be hosting again at Columbia Business School on March 2-3, 2011. (50% discount below) BRITE ’11 will bring together big thinkers from business, technology, media, and … Continue reading
Learning from Failures & Successes in Social Media
As organizations of all kinds struggle to adapt and develop new strategies for customers in an increasingly digital world, our first instinct is often to look for success stories. And with good reason: analysis of what has worked for other … Continue reading
3D Printing: Coming to a Niche Product Near You
One of the most exciting digital technologies that is starting to reinvent established business practices is 3D printing. A wave of new companies like Freedom of Creation and Bespoke Prosthetics are applying this technology to the custom manufacturing of everything … Continue reading
