New Book
The Network Is Your Customer:
Five Strategies to Thrive in a Digital Age
Category Archives: Customer networks
New Study: Marketers Struggle with “Big Data” & Digital Tools
I am delighted to release the results of a major new study I’ve just completed on the changing practices of large corporations in: usage of “big data”, marketing measurement and ROI, and the integration of digital and traditional marketing. (Download here.) … Continue reading
12 Tech Trends for Marketers in 2012
It’s year-end forecast time. Following are the 12 technology trends that I think are critical for marketers to watch in 2012. These are the emerging customer behaviors, digital interfaces, social media, and marketing platforms that will transform the way customers … Continue reading
The Rise of the Networked Organization
The rapid adoption of social media and mobile computing is transforming how businesses in every industry relate to their customers. From marketing, to brand management, to customer loyalty programs, business is adapting to the digital behaviors of customers and learning … Continue reading
Visa CMO on Meeting the Challenge of Digital Media
In his speech to this spring’s BRITE ’11 conference, Visa’s Global Chief Marketing Officer Antonio Lucio explained how he has met the challenge of marketing in a world transformed by digital media. His first step? “Number one, we had to … Continue reading
2012 Dates for Digital Marketing Strategy Executive Programs
I am pleased to announce the dates of my 3-day executive program on “Digital Marketing Strategy,” which I will be teaching twice for Columbia Business School in 2012. The program is designed for senior marketing executives or agency leads responsible … Continue reading
(Webinar) New Rules for Business in the Social Media Age
With social media now occupying more time than any other online activity, the question for businesses is no longer, “should I be using social media to communicate?” but “how should I?” In my webinar “New Rules for Business in the … Continue reading
“No Customer Is Statistically Insignificant”
In my speech to this year’s Munich Marketing Symposium, I had a chance to share the story of my friend Dave Carroll, the Canadian singer-songwriter who became a social media legend. After an airline customer experience gone awry, Dave penned … Continue reading
