New Book
The Network Is Your Customer:
Five Strategies to Thrive in a Digital Age
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New Study: Marketers Struggle with “Big Data” & Digital Tools
I am delighted to release the results of a major new study I’ve just completed on the changing practices of large corporations in: usage of “big data”, marketing measurement and ROI, and the integration of digital and traditional marketing. (Download here.) … Continue reading
The Future of the Social Web: Social Graphs vs. Interest Graphs
Social networks seemed poised to take over the Web. This year, Facebook reached 800 million users. LinkedIn went public in a blockbuster stock offering. Twitter produced a billion tweets per week. And Google launched its own social network, Google+, attracting … Continue reading
Rethinking the Marketing Funnel in a World of Social Media
As the adoption of social media, mobile computing and new digital behaviors continues to deepen, businesses today are faced with the challenge of rethinking many of their basic strategic paradigms. In thinking about customers, businesses are facing a shift from … Continue reading
Is It Time to Shut Down Your Website?
As brands like Starbucks and Coca-Cola find vastly more user traffic coming to their Facebook pages than their corporate websites, some organizations are reconsidering the value of maintaining their own stand-alone website. Certainly, the benefits of corporate site (vs. a … Continue reading
Book Launch! The Network Is Your Customer
Yesterday we celebrated the publication by Yale University Press of my new book, “The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age.” The New York book launch was presented by Columbia Business School’s Center on Global … Continue reading
Announcing the BRITE ’11 Conference!
I am very excited to announce the upcoming BRITE ’11 conference, which I will be hosting again at Columbia Business School on March 2-3, 2011. (50% discount below) BRITE ’11 will bring together big thinkers from business, technology, media, and … Continue reading
Five Strategies for Business Growth in a World of Customer Networks
In a world awash in digital technologies, customers have changed. From our smartphones to our social networks, today’s digital tools link all of us in a web of constant interaction that is changing our relationships to each other, and to … Continue reading
