New Book
The Network Is Your Customer:
Five Strategies to Thrive in a Digital Age
Category Archives: Global
Visa CMO on Meeting the Challenge of Digital Media
In his speech to this spring’s BRITE ’11 conference, Visa’s Global Chief Marketing Officer Antonio Lucio explained how he has met the challenge of marketing in a world transformed by digital media. His first step? “Number one, we had to … Continue reading
(Webinar) New Rules for Business in the Social Media Age
With social media now occupying more time than any other online activity, the question for businesses is no longer, “should I be using social media to communicate?” but “how should I?” In my webinar “New Rules for Business in the … Continue reading
Who Is Acquiring Customers via Social Media Marketing?
As I get ready to teach a program in Singapore next week, I’ve done some digging for recent data on the use of social media in Asian markets. An excellent piece by Mikolaj Jan Piskorski and Tommy McCallin in the … Continue reading
Help Crowdsource Election Monitoring in Guinea
As the West African nation of Guinea prepares for its first-ever democratic elections on June 27, Guinea's ten million citizens are preparing to monitor their own election, with the help of friends around the world. You can help this happen. … Continue reading
Favorite Links Feb 15 – April 15
TRENDS Social Media Not a Threat to E-Mail—But Texting Is http://bit.ly/cYWRGn Why Househusbands Are the Future http://nyti.ms/9suFiq Applicants to Tufts University Turn to YouTube http://nyti.ms/b1Kvmm INNOVATION With Billions of Words, Google Transforms Translation http://nyti.ms/98pWvn Books Now Outnumber Games in iPhone … Continue reading
Guess Which Social Networks Are Growing?
via businessinsider.com This chart, data courtesy of ComScore, was titled "Facebook Is Absolutely Crushing The Competition," and clearly, the global behemoth's unique visitor numbers are leaving everyone behind. But I was interested to see the two other services that are … Continue reading
Google Leaves China: the Good, the Bad, and the Brand Impact
David Gelles of the Financial Times called me yesterday to talk about Google's departure from China. (You can read the excellent article here.) His first question was, what's the downside for Google in this decision, and is there an upside? … Continue reading
