- David Rogers is consultant, speaker, and author of "The Network Is Your Customer." He teaches at Columbia Business School and has advised numerous companies such as SAP, Eli Lilly, and Visa.
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Category Archives: [Humor]
Fake Steve Jobs on Branding
For my brand strategist readers: two funny and incisive posts about the power of the Apple brand and its target segments, from the satirical blog Fake Steve Jobs. (These were written during the heat of “Antennagate” – last month’s p.r. … Continue reading
[Humor] What's Wrong With Your Homepage?
XKCD.com has a great cartoon today, about the difference between what's on the homepage of most university websites, and what site visitors (let's call them "customers") are looking to find. I've faced the same lunacy recently, in trying to plan … Continue reading

