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The Network Is Your Customer:
Five Strategies to Thrive in a Digital Age
Category Archives: Innovation
12 Tech Trends for Marketers in 2012
It’s year-end forecast time. Following are the 12 technology trends that I think are critical for marketers to watch in 2012. These are the emerging customer behaviors, digital interfaces, social media, and marketing platforms that will transform the way customers … Continue reading
The Rise of the Networked Organization
The rapid adoption of social media and mobile computing is transforming how businesses in every industry relate to their customers. From marketing, to brand management, to customer loyalty programs, business is adapting to the digital behaviors of customers and learning … Continue reading
2012 Dates for Digital Marketing Strategy Executive Programs
I am pleased to announce the dates of my 3-day executive program on “Digital Marketing Strategy,” which I will be teaching twice for Columbia Business School in 2012. The program is designed for senior marketing executives or agency leads responsible … Continue reading
Registration Is Now Open for BRITE ’12 Conference
I am thrilled to announce that registration is now open for the next iteration of the BRITE conference, which I founded four years ago at Columbia Business School. I hope you can join us for BRITE ’12 on March 5-6, … Continue reading
How Brands Make Money by Charging Nothing
Charging most of your customers nothing for a valuable product might sound like a crazy business proposition. But its value is by now well documented. A recent study by Flurry Analytics found that mobile phone games that are free to … Continue reading
“It’s the Simplicity, Stupid” and Other Lessons from the Flip Camera
Last week, Cisco decided to shutter its Flip Video camera division, pulling the plug on one of the remarkable success stories in product innovation of the last decade. It’s hard to believe, but it was just five years ago that the … Continue reading
Announcing the BRITE ’11 Conference!
I am very excited to announce the upcoming BRITE ’11 conference, which I will be hosting again at Columbia Business School on March 2-3, 2011. (50% discount below) BRITE ’11 will bring together big thinkers from business, technology, media, and … Continue reading
