New Book
The Network Is Your Customer:
Five Strategies to Thrive in a Digital Age
Category Archives: New Tech
New Study: Marketers Struggle with “Big Data” & Digital Tools
I am delighted to release the results of a major new study I’ve just completed on the changing practices of large corporations in: usage of “big data”, marketing measurement and ROI, and the integration of digital and traditional marketing. (Download here.) … Continue reading
12 Tech Trends for Marketers in 2012
It’s year-end forecast time. Following are the 12 technology trends that I think are critical for marketers to watch in 2012. These are the emerging customer behaviors, digital interfaces, social media, and marketing platforms that will transform the way customers … Continue reading
2012 Dates for Digital Marketing Strategy Executive Programs
I am pleased to announce the dates of my 3-day executive program on “Digital Marketing Strategy,” which I will be teaching twice for Columbia Business School in 2012. The program is designed for senior marketing executives or agency leads responsible … Continue reading
Registration Is Now Open for BRITE ’12 Conference
I am thrilled to announce that registration is now open for the next iteration of the BRITE conference, which I founded four years ago at Columbia Business School. I hope you can join us for BRITE ’12 on March 5-6, … Continue reading
The Future of the Social Web: Social Graphs vs. Interest Graphs
Social networks seemed poised to take over the Web. This year, Facebook reached 800 million users. LinkedIn went public in a blockbuster stock offering. Twitter produced a billion tweets per week. And Google launched its own social network, Google+, attracting … Continue reading
Announcing the BRITE ’11 Conference!
I am very excited to announce the upcoming BRITE ’11 conference, which I will be hosting again at Columbia Business School on March 2-3, 2011. (50% discount below) BRITE ’11 will bring together big thinkers from business, technology, media, and … Continue reading
