- David Rogers is consultant, speaker, and author of "The Network Is Your Customer." He teaches at Columbia Business School and has advised numerous companies such as SAP, Eli Lilly, and Visa.
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Category Archives: New Tech
I am extremely excited about the agenda for this year’s BRITE ’13 conference, which I will be hosting in New York at Columbia Business School, on March 4-5, 2013. I hope you can join us. This is our 6th conference … Continue reading
I am delighted to release the results of a major new study I’ve just completed on the changing practices of large corporations in: usage of “big data”, marketing measurement and ROI, and the integration of digital and traditional marketing. (Download here.) … Continue reading
I am pleased to announce the dates of my 3-day executive program on “Digital Marketing Strategy,” which I will be teaching twice for Columbia Business School in 2012. The program is designed for senior marketing executives or agency leads responsible … Continue reading
I am thrilled to announce that registration is now open for the next iteration of the BRITE conference, which I founded four years ago at Columbia Business School. I hope you can join us for BRITE ’12 on March 5-6, … Continue reading