- David Rogers is consultant, speaker, and author of "The Network Is Your Customer." He teaches at Columbia Business School and has advised numerous companies such as SAP, Eli Lilly, and Visa.
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Category Archives: [Stats]
Visualization: Where Do People Find Time for Wikipedia?
I’m enjoying Clay Shirky’s newest book, Cognitive Surplus, which examines how people are collaborating in digital networks to share commuting rides, raise money for charity, or organize political protests. (My next book looks, in part, at how businesses are tapping … Continue reading
Who Is Acquiring Customers via Social Media Marketing?
As I get ready to teach a program in Singapore next week, I’ve done some digging for recent data on the use of social media in Asian markets. An excellent piece by Mikolaj Jan Piskorski and Tommy McCallin in the … Continue reading
Guess Which Social Networks Are Growing?
via businessinsider.com This chart, data courtesy of ComScore, was titled "Facebook Is Absolutely Crushing The Competition," and clearly, the global behemoth's unique visitor numbers are leaving everyone behind. But I was interested to see the two other services that are … Continue reading
Favorite Links Jan 15 – Feb 12
INSIGHTS Research: What Makes an NY Times Article Go Viral [NYT] (read) Former VP: How Microsoft Thwarts Its Own Innovation [NYT] (read) Stop Selling Scarcity [BRITE '10 speaker Jeff Jarvis] (read) STATS All That User-Generated Content? 95% Is Spam or … Continue reading
It’s Official: Average TV Viewer “Too Old” to Count
Like many mass media that dominated in the second half of the 20th century, television is dying a thousand slow deaths in the rising tide of digital media. (See also: print newspapers, recorded music, the adult movie business, etc.…) I … Continue reading

