New Book
The Network Is Your Customer:
Five Strategies to Thrive in a Digital Age
Category Archives: Trends
New Study: Marketers Struggle with “Big Data” & Digital Tools
I am delighted to release the results of a major new study I’ve just completed on the changing practices of large corporations in: usage of “big data”, marketing measurement and ROI, and the integration of digital and traditional marketing. (Download here.) … Continue reading
12 Tech Trends for Marketers in 2012
It’s year-end forecast time. Following are the 12 technology trends that I think are critical for marketers to watch in 2012. These are the emerging customer behaviors, digital interfaces, social media, and marketing platforms that will transform the way customers … Continue reading
Registration Is Now Open for BRITE ’12 Conference
I am thrilled to announce that registration is now open for the next iteration of the BRITE conference, which I founded four years ago at Columbia Business School. I hope you can join us for BRITE ’12 on March 5-6, … Continue reading
(Webinar) New Rules for Business in the Social Media Age
With social media now occupying more time than any other online activity, the question for businesses is no longer, “should I be using social media to communicate?” but “how should I?” In my webinar “New Rules for Business in the … Continue reading
The Future of the Social Web: Social Graphs vs. Interest Graphs
Social networks seemed poised to take over the Web. This year, Facebook reached 800 million users. LinkedIn went public in a blockbuster stock offering. Twitter produced a billion tweets per week. And Google launched its own social network, Google+, attracting … Continue reading
How Brands Make Money by Charging Nothing
Charging most of your customers nothing for a valuable product might sound like a crazy business proposition. But its value is by now well documented. A recent study by Flurry Analytics found that mobile phone games that are free to … Continue reading
Is It Time to Shut Down Your Website?
As brands like Starbucks and Coca-Cola find vastly more user traffic coming to their Facebook pages than their corporate websites, some organizations are reconsidering the value of maintaining their own stand-alone website. Certainly, the benefits of corporate site (vs. a … Continue reading
