New Book
The Network Is Your Customer:
Five Strategies to Thrive in a Digital Age
Category Archives: [Video]
Visa CMO on Meeting the Challenge of Digital Media
In his speech to this spring’s BRITE ’11 conference, Visa’s Global Chief Marketing Officer Antonio Lucio explained how he has met the challenge of marketing in a world transformed by digital media. His first step? “Number one, we had to … Continue reading
(Webinar) New Rules for Business in the Social Media Age
With social media now occupying more time than any other online activity, the question for businesses is no longer, “should I be using social media to communicate?” but “how should I?” In my webinar “New Rules for Business in the … Continue reading
“No Customer Is Statistically Insignificant”
In my speech to this year’s Munich Marketing Symposium, I had a chance to share the story of my friend Dave Carroll, the Canadian singer-songwriter who became a social media legend. After an airline customer experience gone awry, Dave penned … Continue reading
Book Launch! The Network Is Your Customer
Yesterday we celebrated the publication by Yale University Press of my new book, “The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age.” The New York book launch was presented by Columbia Business School’s Center on Global … Continue reading
Learning from Failures & Successes in Social Media
As organizations of all kinds struggle to adapt and develop new strategies for customers in an increasingly digital world, our first instinct is often to look for success stories. And with good reason: analysis of what has worked for other … Continue reading
3D Printing: Coming to a Niche Product Near You
One of the most exciting digital technologies that is starting to reinvent established business practices is 3D printing. A wave of new companies like Freedom of Creation and Bespoke Prosthetics are applying this technology to the custom manufacturing of everything … Continue reading
Pop Tarts’ Online Fan Base Comes to Life
Welcome back for fall. I hope all readers else got some time off to recharge, as I did. As summer came to its inevitable close, I was interviewed by Reuters TV about the new Pop Tarts World Store that just … Continue reading
