New Book
The Network Is Your Customer:
Five Strategies to Thrive in a Digital Age
Open vs. Closed Innovation: How Much Evil Is Just Right?
I had a great time running an executive program last week for Aalto University (formerly Helsinki School of Economics). One of our liveliest discussions was on the subject of open vs. closed models of innovation. We examined the contrasting approaches … Continue reading
[Video] The "Post-Crisis" Consumer
Part of the “Video Mondays” series As job growth in the US is reported to have stalled, a host of commenters have weighed in recently on the prospects for the “new normal” among consumers. (Businessweek’s David Leonhard had one roundup … Continue reading
[Video] Samsung’s Approach to Innovation and Design Management
Part of the “Video Mondays” series There is an inherent tension in the management of innovation. The essence of innovation is a creative process–albeit one rooted in an intimate knowledge of, and focus on, the customer. Individuals and small groups … Continue reading
[Humor] What's Wrong With Your Homepage?
XKCD.com has a great cartoon today, about the difference between what's on the homepage of most university websites, and what site visitors (let's call them "customers") are looking to find. I've faced the same lunacy recently, in trying to plan … Continue reading
Visualization: Where Do People Find Time for Wikipedia?
I’m enjoying Clay Shirky’s newest book, Cognitive Surplus, which examines how people are collaborating in digital networks to share commuting rides, raise money for charity, or organize political protests. (My next book looks, in part, at how businesses are tapping … Continue reading
Lessons from Old Spice Guy for Big Consumer Brands
Last week, the ad world was abuzz over the shockingly smart Old Spice digital campaign by Wieden & Kennedy (the mad men who taught Nike to “just do it”). The brand’s series of 186 “video responses,” posted to its YouTube … Continue reading
Who Is Acquiring Customers via Social Media Marketing?
As I get ready to teach a program in Singapore next week, I’ve done some digging for recent data on the use of social media in Asian markets. An excellent piece by Mikolaj Jan Piskorski and Tommy McCallin in the … Continue reading
