David Rogers is represented by the Bright Sight Group speaking agency. To book an appearance, please contact Tom Neilssen at tom@brightsightgroup.com.

David Rogers is an in-demand keynote speaker at conferences worldwide, speaking on the ways that digital trends are transforming brand and business strategy.

Rogers received the award for Brand Leadership at the 2009 World Brand Congress. He is the founder and host of Columbia Business School's acclaimed BRITE conference.

Other conference appearances include: The Conference Board, American Marketing Association, Visa Executive Forum, TrendForum, International Health Forum, CMO Summit, Pivot Conference, The Executive Forum, CTIA Mobile Advertising Forum, Public Relations Society of America, Munich Marketing Symposium, World Trade Week, Columbia Senior Executives Program, Brand Innovators Summit, Barcelona International Marketing Meeting, World Brand Congress, NYC Internet Week, Yonsei University, Singapore Management University, and more.

“Thank you so much for speaking at The Customer Experience Management Conference. You were fantastic and one of the highlights! In my experience, the combination of expertise and ability to connect with the audience is rare, and you have that. Thank you!”
-- Kateri Drexler, The Conference Board

“David is an expert on branding and everything related to digital marketing, with rich experience to illustrate any kind of business challenge. He analyses the underlying dynamics of digital marketing to abstract a clear framework, creating order from chaos.”
--Vincent De Munck, Product Marketing Manager, Ferranti Computer Systems

“Definitely worth your time away from work, so that you can energize yourself and have a clearer picture of the digital world and why you need to re-think your marketing strategy.”
--Ebru Ozuc, Country Business Leader, 3M

“David held a great presentation on branding for innovative technologies. David is a unique expert on the topics of innovation and branding and we were extremely pleased to have David with us. We hope to host David at more events in the future.”
--Fabian Pfortmller, Founder & Partner at Sandbox

“David delivered an informative, thought provoking session on new media and networks. The participants were fully engaged and thinking about how to apply these new tools to enhance their businesses.”
--Laura Hoffman Lee, The Eugene Lang Entrepreneurship Center

"The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age"

David Rogers will provide a strategic guide that any business or non-profit can use to succeed in the digital age. David will examine how digital technologies, from smart phones to social networks, connect us in ways that transform our relationships to businesses and one another. To thrive today, organizations need new strategies - strategies designed for customer networks. He will offer five strategies for businesses to create new value:

• ACCESS: Be faster, be easier, be everywhere, be always on.
• ENGAGE: Become a source of valuable content.
• CUSTOMIZE: Make your offering adaptable to your customers’ needs.
• CONNECT: Become a part of your customers’ conversations.
• COLLABORATE: Involve your customers at every stage of your enterprise.

"The Strategic Impact of Social Media: Leadership in a world of customer networks"

The rapid adoption of social media, mobile computing, and new technologies by both customers and employees is transforming the landscape for business and posing entirely new challenges for senior leadership in every industry.

The rise of the networked consumer is creating new demands and opportunities for digitized products, services, and market insight, while posing new risks for corporate reputation and re-defining the relationship of consumers with brands.

The rise of the networked employee is transforming the nature of work, collaboration, and innovation, while posing a demand to break through organizational silos and develop new corporate culture, ethos, and leadership skills.

This immensely practical session will offer research-based insights into the core behaviors driving the digital revolution, numerous case examples from across industries, and a focus on the key skills that senior executives will need to lead the networked organization of tomorrow.

"Reinventing Marketing for a World of Customer Networks"

Our old model of marketing to customers is broken. In the new age of customer networks, brands will not be built by broadcasting messages via mass media to passive consumers. Today's customers are dynamic, independent and connected. They have power and influence online that can make them your biggest threat, or your greatest marketing asset. To tap the power of customer networks will require more than just setting up a Facebook page and Twitter account, however. To thrive today, brands must know how to innovate the products, services, and communications that help the customer do what they most want – to access, engage, customize, connect, and collaborate in the digital world. These five network strategies will ensure the success of any brand in the digital age.

"Conversation Is Not Enough: Creating Real Value for the Social Consumer"

The time for social media dabbling and experimentation is over. To earn the advocacy of today's customers, marketers must prove they can create real value – through the products, services, and communications that networked customers seek. Any digital strategy must be focused on clear objectives as well, and able to demonstrate positive impact for the firm. Marketers need to quickly evolve from focusing on activity metrics (such as impressions), to engagement metrics (depth of social interaction), to actual business metrics that drive bottom-line results. "Being more social" is not the goal. But by tying programs to firm ROI—whether from customer acquisition, increased lifetime value, or customer advocacy—any social strategy can ensure it contributes to the organization's success.

"The 5 Core Behaviors of Social Consumers"

Today's marketers need to shift their focus from our constantly-changing digital technologies, to the un-changing behaviors of customers who adopt those technologies. To thrive today, brands must understand customers' desire to access, engage, customize, connect, and collaborate in the digital world. Each of these core behaviors of customers can be leveraged to develop products, services, and communications that create real value for customers. Case studies illustrate how insights into digital behavior help organizations to achieve critical business objectives: from cost savings, to brand awareness, to customer insight, to lead generation.